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Are You A Natural Entrepreneur?

In recent years I’ve been speaking to business groups across the country and around the world about the concept of The Natural Entrepreneur. I’ve talked to executives at some of the largest corporations, members of trade associations, Chambers of Commerce, growing entrepreneurial companies, universities, churches – you name it.

I’m passionate about this subject because I believe that we are in the midst of an entrepreneurial revolution. There are more people starting businesses than ever before and it’s re-shaping society and culture. But you may ask, like many others, “Andre, what is a Natural Entrepreneur?” Ryan Kavanaugh

We’ve heard it again and again. “That woman is a natural entrepreneur,” or “That man is a natural entrepreneur.” I’ve even heard, “Andre Taylor is a natural entrepreneur.” But what does that mean? Are we suggesting that this person has the ability to grow a business with little education or preparation? Are we suggesting that the person instinctively knows what moves to make, and those moves are destined for success?

My answer may surprise you. I do, in fact, believe that those ideas are included in the proper definition of The Natural Entrepreneur, but I think most business-builders and “would-be” business-builders do not really understand just how natural it is, can, and should be.

In my work I teach entrepreneurs how to identify and work with their natural instincts. I’ve identified seven. Here they are:

1. Survival – the desire to maintain your existence – to live.

2. Comfort – the desire to live with and experience ease.

3. Territory – the desire to have your own space.

4. Defense – the desire to protect what is yours.

5. Hunt – the desire to seek and capture rewards.

6. Build – the desire to create.

7. Love – the desire to give and receive affection.

I call these seven, your “guiding business instincts,” or sometimes your “success or prosperity instincts.” Looking at the list you’ll see that we all have every one of these instincts. You’re not missing one. However in some of us, one or two are more dominant. That’s where there is tremendous opportunity, if we can pinpoint the big one or two, and leverage these dominant instincts. These instincts may point to strong abilities in selling, marketing, operations, finance or other areas. Your dominant instincts may also help you understand how to do these functions in a unique way.

You see, entrepreneurs have built multi-million dollar enterprises, in fact, billion-dollar enterprises beating the drum with their dominant instinct. Think of people like Donald Trump, Martha Stewart, Sean Combs, and Mark Burnett. You can probably identify that Trump is a builder – literally and figuratively, and Mark Burnett is a survivor – literally and figuratively. You can probably pinpoint the dominant instincts of the others as well.

Here’s the key. Once you know your dominant natural instincts you are halfway to a successful company. Then you must learn to focus on building your talent into an exceptional skill and getting the right people around you to fulfill the other needs of the business. If you’re operating in the right place you can really have an extraordinary business that is both profitable and fulfilling.

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